MBA Marketing Management Mcq Set 13 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

MBA/MBA Marketing Management Mcq Set 13 Sample Test,Sample questions

Question:

A certain bank has a credit card which is known by the name of a famous airline. This is an example of:

1.Co-branding

2.Ingredient branding

3.Sub-brand

4.Line extension

Posted Date:-2021-12-03 07:43:56

Question:

A value-based pricing strategy involves which of the following?

1.The pricing is based on amount of units that can be sold

2.Setting price based on buyers' perceptions of value rather than on seller's cost

3.The company adds up the costs of making the product and sets a price that covers the cost plus target profit

4.None of the above

Posted Date:-2021-12-03 07:55:23

Question:

A ______ good is purchased without much planning or effort while a ______ product is purchased on a regular basis by consumers.

1.Staple, impulse

2.Emergency, Staple

3.Impulse, Staple

4.Staple, Emergency

Posted Date:-2021-12-03 07:47:50

Question:

Advertising and distribution are examples of ______________ type of measure which are used for brand health check.

1.Perceptual

2.Profitability

3.Purchasing and sales

4.Marketing support

Posted Date:-2021-12-03 07:54:59

Question:

Desirability, performance and communicability are related to ______________ characteristic of a brand image.

1.Strong

2.Uniqueness

3.Favorability

4.None of these

Posted Date:-2021-12-03 07:54:13

Question:

Identify the service which has the highest credence quality:

1.Tailoring

2.Restaurant Meals

3.Haircut

4.Medical diagnosis

Posted Date:-2021-12-03 07:46:04

Question:

Identify which is an intangible component of a hair cutting salon:

1.Imported hair care products

2.Skill of the employee

3.Certificate of excellence displayed on the counter

4.None of these

Posted Date:-2021-12-03 07:56:28

Question:

If a small change in price of a product results in a large change in the demand then:

1.The demand of the product is elastic

2.The demand of the product is inelastic

3.E should be equal to 1

4.None of these

Posted Date:-2021-12-03 07:44:19

Question:

Major product variables that retailers must consider includes:

1.Services Mix

2.Product Assortment

3.Store atmosphere

4.All of these

Posted Date:-2021-12-03 07:57:09

Question:

Marketers can apply branding on:

1.A product

2.A place

3.A service

4.All of these

Posted Date:-2021-12-03 07:47:21

Question:

Restaurant chains generally try to ensure that the taste of food remains same across the restaurants. This is an example of the restaurants trying to control:

1.Perishability

2.Inseparability

3.Variability

4.Intangibility

Posted Date:-2021-12-03 07:52:20

Question:

Right branding increases _______ of the product, which should be more than that of the generic product.

1.Market Share

2.Profit

3.Sales

4.Value

Posted Date:-2021-12-03 07:54:37

Question:

The branding strategy made famous by Intel wherein it focused on creating a brand of a particular component in a computer is also termed as:

1.Ingredient branding

2.Co-branding

3.Sub-branding

4.None of these

Posted Date:-2021-12-03 07:53:09

Question:

The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of _____

1.Negotiation

2.Product assembly

3.Matching

4.Marketing research

Posted Date:-2021-12-03 07:44:39

Question:

The component of service quality which requires employees engaged in service delivery to be prompt and helpful in their work is:

1.Tangibles

2.Empathy

3.Responsiveness

4.Assurance

Posted Date:-2021-12-03 07:52:47

Question:

The first step in developing effective marketing communication is:

1.Identifying target audience

2.Set objectives

3.Design communication

4.Select channels

Posted Date:-2021-12-03 07:52:00

Question:

The fourth stage of the stage gate system for new product development is:

1.Concept development and testing

2.Prototype testing

3.Production

4.Ideation and Screening

Posted Date:-2021-12-03 07:53:30

Question:

The promotional goals a firm develops might be aimed at all of the following, EXCEPT:

1.Increasing use of product

2.Increasing awareness of the product

3.Identifying potential market of the product

4.All of these may be the aim of the company

Posted Date:-2021-12-03 07:56:47

Question:

The topmost level of the BRANDZ model is:

1.Relevance

2.Performance

3.Bonding

4.Presence

Posted Date:-2021-12-03 07:57:57

Question:

This product characteristic explains why carpet or vacuum cleaners are not needed in countries where people like to sweep and mop the floor daily.

1.Relative advantage

2.Compatibility

3.Observability

4.Complexity

Posted Date:-2021-12-03 07:48:57

Question:

Which of the following is not a desirable quality for a brand name?

1.It should be easy to pronounce, recognize, and remember.

2.The name should translate easily into foreign languages.

3.It should be distinctive

4.The brand should almost always be a long word to get attention.

Posted Date:-2021-12-03 07:43:28

Question:

Which of the following is not an advantage experienced by pioneers of new product?

1.Pioneers are able to create high brand recall

2.Pioneers take advantage of customer inertia as the customers continue to purchase the pioneer product

3.Pioneers sometime launch products before the consumers are ready to accept the product

4.Pioneers achieve economies of scale more quickly than followers

Posted Date:-2021-12-03 07:53:53

Question:

Which of the following is not true regarding marketing strategy at the growth stage of the product?

1.Enter new market segments

2.Expand distribution network

3.Add new model and flanker products

4.Exit current market

Posted Date:-2021-12-03 07:57:35

Question:

Which of the following is not true regarding target return pricing?

1.It requires reliable estimate of number of units sold

2.Profit remains unaffected if actual sale number differs from that of estimated sales

3.Total capital invested in production is required to use this method

4.This method is not suitable for totally new products

Posted Date:-2021-12-03 07:50:55

Question:

Which of the following is not true regarding the role of a brand?

1.Reduces buyers search cost

2.Reduces buyers perceived risk regarding quality and consistency

3.Enhances repeat purchase for the seller

4.Reduces price premium that is charged for the product

Posted Date:-2021-12-03 07:50:32

Question:

Which of the following is the best way to reduce interpretation gap?

1.Pretest communications to make sure message is clear

2.Educate customers to see reality of service quality delivered

3.Ensure service performance meets standards

4.Ensure communication promises are realistic

Posted Date:-2021-12-03 07:46:28

Question:

Which of the following will increase the value of index of retail saturation?

1.Decrease in number of customers in trading area

2.Decrease in average expenditure per person for the product in the trading area

3.Decrease in total selling space allocated to related products in trading area

4.None of these

Posted Date:-2021-12-03 07:55:47

Question:

Which step of the strategic brand management process is concerned with brand audits, brand tracking and brand equity management system?

1.Identify and establish brand positioning

2.Measure and integrate brand performance

3.Marketing programs for Branding plan and execution

4.None of these

Posted Date:-2021-12-03 07:49:47

Question:

While determining the types of need that can be satisfied by a new product, considerations of price sensitivity, distribution needs and service needs relate to:

1.Types of need

2.Timing of need

3.Controllable market elements

4.Trial risks

Posted Date:-2021-12-03 07:49:21

Question:

____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.

1.Interactive marketing

2.Content marketing

3.Location based marketing

4.None of these

Posted Date:-2021-12-03 07:56:07

Question:

_______ is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.

1.Selective distribution

2.Exclusive distribution

3.Intensive distribution

4.Digital distribution

Posted Date:-2021-12-03 07:51:35

Question:

_______involves the activities in selling goods or services to those who buy for resale or business purposes while ______________ involves activities in selling goods or services for personal and non-business use.

1.Retailing, wholesaling

2.Distribution, wholesaling

3.Retailing, Distribution

4.Wholesaling, retailing

Posted Date:-2021-12-03 07:45:01

Question:

________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the companyâ€™s financial goals.

1.Category management

2.Category management

3.Retail layout management

4.Merchandising management

Posted Date:-2021-12-03 07:45:24

Posted on by R4R Team

MBA/MBA Marketing Management Mcq Set 13 Sample Test,Sample questions

Question:
A certain bank has a credit card which is known by the name of a famous airline. This is an example of:

Question:
A value-based pricing strategy involves which of the following?

Question:
A good is purchased without much planning or effort while a product is purchased on a regular basis by consumers.

Question:
Advertising and distribution are examples of ______________ type of measure which are used for brand health check.

Question:
Desirability, performance and communicability are related to ______________ characteristic of a brand image.

Question:
Identify the service which has the highest credence quality:

Question:
Identify which is an intangible component of a hair cutting salon:

Question:
If a small change in price of a product results in a large change in the demand then:

Question:
Major product variables that retailers must consider includes:

Question:
Marketers can apply branding on:

Question:
Restaurant chains generally try to ensure that the taste of food remains same across the restaurants. This is an example of the restaurants trying to control:

Question:
Right branding increases _______ of the product, which should be more than that of the generic product.

Question:
The branding strategy made famous by Intel wherein it focused on creating a brand of a particular component in a computer is also termed as:

Question:
The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of _____

Question:
The component of service quality which requires employees engaged in service delivery to be prompt and helpful in their work is:

Question:
The first step in developing effective marketing communication is:

Question:
The fourth stage of the stage gate system for new product development is:

Question:
The promotional goals a firm develops might be aimed at all of the following, EXCEPT:

Question:
The topmost level of the BRANDZ model is:

Question:
This product characteristic explains why carpet or vacuum cleaners are not needed in countries where people like to sweep and mop the floor daily.

Question:
Which of the following is not a desirable quality for a brand name?

Question:
Which of the following is not an advantage experienced by pioneers of new product?

Question:
Which of the following is not true regarding marketing strategy at the growth stage of the product?

Question:
Which of the following is not true regarding target return pricing?

Question:
Which of the following is not true regarding the role of a brand?

Question:
Which of the following is the best way to reduce interpretation gap?

Question:
Which of the following will increase the value of index of retail saturation?

Question:
Which step of the strategic brand management process is concerned with brand audits, brand tracking and brand equity management system?

Question:
While determining the types of need that can be satisfied by a new product, considerations of price sensitivity, distribution needs and service needs relate to:

Question:
____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.

Question:
_______ is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.

Question:
_involves the activities in selling goods or services to those who buy for resale or business purposes while ________ involves activities in selling goods or services for personal and non-business use.

Question:
________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the companyâ€™s financial goals.

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